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AI for e-commerce: 7 tools to improve your e-shop

May 3, 2024
February 28, 2024

E-commerce has grown a lot in the last decade and attracted many new customers. With demand comes more competition. For businesses looking to stay ahead, embracing AI is no longer an option but a necessity.

This is why many e-commerce companies are turning to AI. AI tools can enhance both operational efficiency and customer experience.

In this article, we've collected 7 product areas where AI could improve your e-shop. We then examined the top competitors from each group. You'll get a basic idea of where AI can help your business and specific solutions you can choose from.

1. Product Recommendation Tools

Product recommendation tools are key in e-commerce. They help navigate customers to products they want or need.

AI recommendation tools can help by:

- suggesting products based on customers' browsing or purchase history
- recommending products people similar to you have bought
- filtering products according to your specification

These lead to better customer experience, more sales, and larger orders.

Amazon uses this approach to recommend items that are often bought together. The recommendations are based on items you already have in your cart.

Screenshot - Amazon Product Recommndation Tool

Where can your e-shop benefit:

1. Personalized e-mail marketing

You can use data from the recommendation engine to create campaigns. They will fit individuals better than generalized e-mail marketing campaigns. This will improve your ROI on your marketing campaign.

2. Recommendations in the checkout process

Using recommendations in your checkout process, like Amazon does, will increase your customers' average cart size. This improves your revenue and profits.

3. Product discovery through chatbot

The chatbot loads all product information from your e-shop. It can recommend the right one based on the customer’s specifications.

Image - Footshop chatbot from Amio

Product recommendation tools:

- Recommender from Luigi’s Box
- Dynamic Yield
- Google Cloud Vertex AI
- Amio AI chatbot

2. Visual Search

Visual search and recognition allow customers to search for products using images. This makes the discovery process easy and fast.

Pinterest Lens and Google Lens are the most famous AI tools enabling users to search for products by taking or uploading photos.

Image - Google Lens

You can use a similar tool when your e-shop offers products with many variants. This is common for products where appearance is key, like fashion and furniture.

Customers take a picture of something that suits their style. And then the AI would search for similar products on your e-shop. This helps customers find what they are looking for in a fraction of the time.

Visual search tools:

- SentiSight AI
- Bing Visual Search
- ExpertRec

3. Inventory Management

Efficient inventory management is crucial in e-commerce. It balances supply and demand while cutting costs.

Where can your e-shop benefit:

1. Predictive Analytics: Using historical data and machine learning, AI can forecast future demand patterns, helping to prevent both overstock and stockouts.

2. Automated Reordering: AI can use historical data and machine learning. It can forecast future demand patterns. This helps prevent both overstock and stockouts.

3. Real-time Inventory Tracking: AI tools provide real-time updates and visibility into inventory levels across many warehouses. This helps in making informed purchasing and logistic decisions.

AI in inventory management makes the supply chain more efficient. It cuts holding costs and boosts customer satisfaction. It does this by ensuring products are always in stock.

Image - Inventory Management

Inventory management tools:

- Inventory management from
- C3 AI

4. Customer Segmentation

AI tools for customer segmentation classify customers based on diverse behaviors and preferences.

This lets e-shops tailor their marketing precisely. It improves customer experience and raises conversion rates.

Key features of these tools that will help your e-shop include:

Behavioral Analysis: Examining purchasing history, browsing behavior, and engagement metrics to identify distinct segments.

Targeted Marketing Campaigns: For example, they send sustainability-focused ads to eco-conscious buyers. And, they send flash sales to deal-sensitive segments. This improves the relevance and effectiveness of promotions.

Where can your e-shop benefit:

1. Enhanced Marketing Efficiency: Businesses can craft personalized marketing messages by understanding customers' behaviors and preferences. These are more likely to resonate and convert.

2. Discovery of Hidden Customer Segments: AI tools can reveal subtle customer groups. For example, those who are price-sensitive yet brand-loyal. This capability enables more nuanced marketing.

3. Increased Customer Loyalty and Satisfaction: AI provides insights for personalized interactions. These interactions help deepen customer relationships. They foster loyalty and increase lifetime value.

Graphic - AI customer Segmentation Tool

Customer Segmentation Tools:

- Audiences from
- Optimove

5. Price Optimization

Price optimization tools are crucial for maximizing e-commerce revenue. They adjust prices based on critical factors.

These tools use data-driven insights to set the best prices. They improve profit in different markets and conditions. 

Key functionalities include:

Dynamic Pricing: Adjusting prices in real-time based on changes in demand, competition, and inventory levels.

Seasonal Pricing: Prices are tailored to capture the willingness to pay. This happens in different seasons or during special events.

Where can your e-shop benefit:

1. Enhanced Revenue: Optimal pricing ensures products are sold at the best price. It maximizes revenue, especially during high-demand times.

2. Competitive Advantage: Businesses can stay competitive by changing prices based on competition.

3. Regional Pricing Strategies: The tools can also adjust prices for different regions. They account for local purchasing power and maximize sales potential.

Graphic - Price Optimization

Price Optimization Tools:

- Yieldigo
- Retail Insight

6. Chatbots for Customer Support

AI chatbots are an effective solution for e-shop cost optimization and conversion increase.

Where can your e-shop benefit:

1. High Automation: Chatbots handle 95 % of customers’ inquiries. They cover topics from product details to order tracking. This cuts the need for humans.

2. Cost Reduction: Automating customer support lowers costs. It cuts the workload on agents and the resources needed to manage queries.

3. Enhanced Customer Experience: AI chatbots provide fast support. They are consistent and available 24/7. This improves customer satisfaction and engagement

4. Conversion Increase: Chatbots can recommend the right goods based on the customer’s need resulting in a higher conversion rate.

AI chatbots streamline operations and improve the customer journey by ensuring immediate help is always available.

Image - Vasky Chatbot from Amio

AI Chatbots for e-commerce:

- Amio
- Zendesk
- Tidio

7. AI for Content Creation

Artificial intelligence can also help you with content creation. By using AI in content strategy, your e-shop can be more efficient and make more engaging materials.

Where can your e-shop benefit:

Idea Generation and Content Planning: AI tools like ChatGPT help brainstorm and generate ideas. They make it easier to plan and develop content. This helps in maintaining a consistent flow of fresh and relevant content.

Image - GPT AI for Content Creation

Language Translation and Localization: Some businesses target a global audience. AI tools like DeepL can translate content into many languages. They ensure messages fit diverse audiences.

Content Optimization: Tools like the Hemingway app can analyze and improve the initial draft of your content. They simplify complex sentences and enhance readability. This makes the content more accessible to a broader audience.

Image - Hemingway AI use case

AI's abilities help create high-quality content that is impactful and fits the company's marketing goals.Content Creation Tools:
- Hemingway app
- ChatGPT
- DeepL


In summary, using AI tools is a game-changer for online shops. These tools help e-shops work better, faster, and more effectively. But also from the customer's perspective, it makes shopping easier.

Choosing the right set of AI tools is key to maximizing the gains from this market shift. You should pick one key area - whether it is customer service, warehouse, search, etc. - and select 1 to 3 tools to test. Once you have implemented one solution into your processes, you are ready to move to the next one.

At Amio, we focus on AI-powered chatbots that simplify support and help customers find the right products. If you're interested in learning how they can help your business, contact us at our website -

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Article by:
Urban Kopitar

I'm Amio's lead research and marketing specialist. Occasionally, I write about support automation, chatbots, e-commerce, etc.

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